Overview

At ODigMa, I worked on planning and executing digital content strategies for clients across the real estate and F&B sectors, supporting multiple brands simultaneously in a fast-paced agency environment.

What I Did

• Created and executed monthly content calendars aligned with brand goals and campaign objectives

• Developed high-performing Instagram Reels, Stories, and static content

• Wrote SEO-optimized blogs and website copy for 6+ client brands

• Tracked content performance using analytics and refined strategies based on data-driven insights

Impact

• Drove a 30% increase in engagement through platform-specific content strategies

• Achieved 25% Instagram follower growth for Primus within three months

• Increased overall content reach by 33% by prioritizing video-led storytelling

• Boosted audience engagement by up to 20% across multiple client accounts

Key Clients

Shriram Properties · Puravankara · NBR Group · Swati Group · 1522 · Provident · Primus Senior Living · Sally by 1522 · Adda by 1522 · Sterling

Tools & Technologies

Meta Business Suite · Meta Ads Manager · Google Analytics · Canva · Hootsuite · VN Video Editor · Midjourney · Perplexity AI